(Or, perhaps since I already knew the term, I am suffering from the Curse of Knowledge?) 4. There’s really only one term used which may be new to some readers - schema - but it is essential to the book’s message, and they explain it well. Everything is written clearly and in terms that anyone can understand. You don’t need a psychology degree or marketing background to understand any of the concepts. Further, there is wide-ranging variety in the types of anecdotes used, before-and-after studies, and other methods. Dozens of concrete examples (or hundreds?) bring emotional stories to life and show how to put the ideas into action.

This is not a dense book with nothing but theories. The roadmap is clear and easily understood. The book has just 6 chapters (one per principle), plus a prologue and epilogue. However, the best part is that the book is also 100% relevant to all other communication that you do, whether it be reports, emails, conversations, meetings, etc. I’m already thinking about how I could have improved past presentations, and how I can make future presentations better. It’s not marketed as a book for speakers, but everything here applies to every presentation you’ll do. “It’s not marketed as a book for speakers, but everything here applies to every presentation you’ll do. 100% Relevant to Your Speeches and Presentations The four things I liked most about Made to Stick are: 1. The PriceĪt the time of writing this review, you can get this hardcover book (291 pages) for only $13.88 from. They portray this curse of knowledge as a villain, and address how to overcome this self-defeating phenomenon. They also introduce the concept of “The Curse of Knowledge” - knowing something too well so that this knowledge inhibits our ability to communicate the essence of it to our audience. Demonstrating how to apply it through a stream of case studies taken from advertising, corporate strategies, movies, inspirational stories, and urban legends.Illuminating why it is important for memorable messages, and.The authors explore each of these principles in depth, both: The core concept of Made to Stick is that your ideas are more likely to be memorable if you communicate them with six principles in mind: This article is the latest of a series of public speaking book reviews here on Six Minutes. Made to Stick: Why Some Ideas Survive and Others Die packs powerful wisdom that will help you express your message so that your audience remembers it and acts on it.

Made to stick book review